In a little over a week, Facebook users should understand the value of their platform, and Facebook’s aha moment became measurable. Facebook's aha moment occurs when users add 7 friends in 10 days. One famous big aha moment is Facebook’s 7 friends in 10 days philosophy.
#WHATS AN AHA MOMENT UPGRADE#
For example, in a freemium model, users could decide to upgrade to the paid version, or in a paid model, they could decide to renew their contract for the next month. Small aha moments illustrate enough value to your user to motivate them to keep moving toward the big aha moment, which typically links to conversion metrics. Sometimes, users must reach smaller aha moments (like when I was able to send my first Typeform survey minutes after signing up) to be able to make it to the big aha moment (like me receiving valuable responses to my survey). It's important to note that there can be multiple aha moments in your product. Lastly, I upgraded to a free account and made it all the way through Typeform’s onboarding flow from signup to upgrade. Typeform utilizes a freemium model, and I quickly hit the limit of surveys I could send. Once I reached the aha moment of gaining valuable insights from my first survey, I shared the results with my team. Receiving helpful survey responses was the big aha moment because it proved to me through first-hand experience that Typeform is a fast and effective way to get feedback. The big aha moment came when I logged back into Typeform a week later and found valuable data & insights from the survey results. Next, I sent the surveys to my users & waited for their responses. I found value in being able to create a good survey in a fraction of the time that it would’ve taken me to create it on my own.
The first small aha moment I reached was when I found a survey template that matched what I was looking for, and I was able to quickly personalize the survey to fit my requirements.
#WHATS AN AHA MOMENT PASSWORD#
When I signed up all I had to do was enter an email and password at which point I was immediately able to start building my first survey. I decided to try Typeform because I thought it would make it fast & easy to send surveys. I recently signed up for Typeform, an online survey tool, to send surveys that would allow me to learn about our users’ experience.
#WHATS AN AHA MOMENT HOW TO#
As a result, knowing how to get your users to the aha moment is the secret sauce to any well-designed and impactful user onboarding flow. A user who reaches the aha moment is more likely to be retained and have a higher lifetime value. This experience doesn't only feel magical for the user, but it positively impacts companies too.
An aha moment is a sudden insight, comprehension, or realization that connects your product and its usefulness. It might sound like, "So THAT'S how it works!".
As a product leader, you know the innate value behind your app, but how are you ensuring that your users recognize that value? It takes critical thinking and strategy to lead users to what is called an “aha moment”.Īn aha moment is when your user identifies and understands the value of your product or feature.
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